For the past couple of years, our company has wanted to add another layer of our relationship with our listeners by adding creating merch that they could purchase and we could also give away at events. So we created an online merch store with all of my original artwork available for purchase that we could not only utilize our platform for relationship building, but also generate extra revenue for the station and the company.
Till this date, we’ve sold more than 1,000 shirts with all of my original designs. The Drive has also generates thousands of dollars in extra revenue, along with Threadless who also enjoys a share of the purchases made.
